Paradise Ziplines / Identity · Print · Signage
Paradise Ziplines
A place-led identity and print system for an adventure experience near Queenstown.
Working closely with the client, we translated the landscape and history of Paradise into a practical identity for the new adventure experience.
Case study
Paradise is one of New Zealand’s oldest settlements, at the far end of Lake Wakatipu near Queenstown.
The client brought a clear view of the landscape elements the identity needed to represent: mountains, river and a silhouette.
Together, we incorporated a Māori koru, or fern form, to reflect the native bush and selected typography that referenced the settlement’s heritage.
