Hertz / Environmental graphics · Customer experience
Hertz Stansted
A layered London city graphic for the customer queue at Stansted Airport.
At JudgeGill, we used environmental graphics to make the airport queue a more engaging arrival experience.
Case study
Hertz asked us to improve the customer experience at its new Stansted Airport concession, particularly during busy periods.
We created the London city graphic to give customers a sense of place before beginning their journey.
The installation used a printed lightbox background and a screen-printed glass foreground. The gap between the layers created depth and movement as customers advanced through the queue.
Studio work completed at JudgeGill.
