AIB / Customer experience · Learning programme

AIB CX

A connected customer-experience programme spanning microlearning, advocate toolkits and a travelling CX Lab.

Wide view of the modular AIB Customer Experience Lab installation

AIB CX brought customer-experience learning into everyday practice through short-form learning, practical tools and live engagement.

Our design and education teams developed a connected system of microlearning, customer-advocate toolkits and a travelling CX Lab, creating a consistent experience across digital, print and face-to-face touchpoints.

Welcome wall at the entrance to the AIB Customer Experience Lab

Protect section of the AIB Customer Experience Lab with large-format customer imagery

Journey-mapping and customer-advocate information panels in the AIB CX Lab

Interactive AIB CX Arcade station featuring two customer-experience games

Interactive customer NPS display in the Protect section of the AIB CX Lab

CX in Numbers display using speech-bubble statistics and a reflection panel