Heineken Ireland / Learning experience · Gamification
Heineken Ahhh‑cademy
A lively, competitive format for product and customer-service training.
A national roadshow and gamified learning experience combining brewing knowledge, tasting, kegging and customer service with team challenges and expert insight.
Our design, education and events teams developed the creative direction together. The game-show deck, live leaderboards, spot awards and a custom app supported participation beyond the event, with eighty-three per cent of participants joining BarStar for continued learning.
Now in its third year, the Heineken Ahhh‑cademy national roadshow continues to grow in scale and popularity and has received two Learning & Development awards.
